DG
Building tomorrow's vision today: David Gidali produces VFX and handles mastering for Sharon Chetrit's integrated Microsoft campaign celebrating innovation and forward-thinking design.
When director Sharon Chetrit and Imagine This Studio crafted Microsoft's "Architects of Tomorrow" campaign for Code and Theory, the integrated approach demanded seamless coordination across multiple deliverables - all within a very tight budget.
David Gidali served as VFX producer, with Dinoboy VFX handling the majority of the work including screen content and UX animations that brought Microsoft's interface to life. Code and Theory provided additional support with screen replacement shots, creating a collaborative workflow across the campaign.
David also personally handled the final mastering process, ensuring consistency across all campaign elements despite the challenging budget constraints.
