DG

In a testament to collaborative relationships, David Gidali found himself uniquely positioned when both director Sharon Chetrit and VFX house Covert reached out to him simultaneously for this Lifesavers project. As a frequent collaborator with both, he understood Sharon's visual language and Covert's technical capabilities.

David supervised the capture of all practical elements that would serve as the foundation for Covert's VFX work, including comprehensive HDRI capture, reference plates, and aerial plates using his drone. The spot required meticulous planning to ensure that the kids' "WOW" reactions would translate seamlessly when combined with the explosive candy visuals created digitally.

The collaboration between familiar creative partners allowed for streamlined workflow where everyone understood the visual goals from day one, resulting in a spot that truly lived up to its "Up The Wow" promise.