Keeping five Google devices camera-ready on an LED stage: Dinoboy VFX teams with BYT and director Daniel Navetta to wrangle last-minute motion graphics and BOLT arm precision for Google's modular launch campaign.
When Bright Young Things and director Daniel Navetta brought me on for Google's five-device launch campaign, I knew we were in for something special - and beautifully chaotic.
The unique challenge? Shooting on an LED stage with motion graphics from the Google team that literally arrived at the last minute, combined with a BOLT robotic arm delivering the precise, repeatable camera movements we needed for complex duplication shots. It's the kind of setup that separates the technotinkerers from the rest.
My role wasn't about post-production wizardry - it was about ensuring every element we captured would sing in the edit suite. Split-screens, phone screen inserts, and those tricky duplication sequences all needed to be pixel-perfect from the get-go. But more importantly, when you're dealing with last-minute creative pivots and evolving technical requirements, my job was to be the steady hand that kept everyone confident we'd nail it.
There's something deeply satisfying about being the person who says "yes, this will work" when the stakes are high and the timeline is tight. Each device got its own visual language, but the real achievement was creating a modular system that could adapt to whatever Google threw at us - even when they threw it at us five minutes before rolling camera.