Navigating new frontiers in public service ads, I supervised a team that masterfully blended "Animal Crossing" charm with horror elements for the FDA's "Cosytown Nightmares" campaign. A unique storytelling challenge.
In overseeing the FDA's "Cosytown Nightmares" campaign, I guided my team through an intricate challenge: blending the endearing aesthetics of "Animal Crossing" with a horror-style monster symbolizing cigarettes.
Leveraging state-of-the-art VFX technology, we achieved a balance between aesthetic charm and the grim reality of smoking's health effects.
The result was a compelling narrative that resonated with audiences and effectively communicated the campaign's critical message.